We have brought the Apeel technology to various types of fresh produce –with new product lines on the way.
To ensure a successful program launch, we align on three separate items:
We discuss the selected Apeel products, suppliers, pricing models, and store locations.
We determine our data-sharing plan and measurement strategy. Typically, we measure success though sales growth, store waste reduction and customer satisfaction. Our criteria are the Apeel quality holdback data and retail data.
We align on how we can win with shoppers. This means discussing labeling and co-branding, in-store activations, strategic communications, and staff education. Once all this is done, we get Apeel inventory on shelves.
By eliminating food waste on your shelves and at home, you are conserving natural resources and helping to fight climate change.